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A first-of-its-kind digital platform designed to empower Black women to advocate for the health of themselves and their families across life stages.
A first-of-its-kind digital platform designed to empower Black women to advocate for the health of themselves and their families across life stages.
Do you want to advocate for Black Women's Health Equity? Share your story on your social channels / LinkedIn using #ShesGoodForReal and/or tag @GroupBlack.co For each video shared, we will donate $10* to a non-profit organization highlighted by Tatyana Ali, our Community Ambassador. *up to $10,000
*Videos shared may be used on program marketing materials.
In partnership with Healthline, the platform has an addressable audience of millions of Black women in America, with that number growing year over year.
She’s Good was born out of a need for Black women and mothers to have a reliable source of relevant healthcare information designed for their unique needs amid a plethora of misinformation and lack of access to fair medical treatment.
More likely to die from pregnancy-related causes
(Source: CDC)
More likely to be diagnosed with diabetes
(Source: US Office of Minority Health)
Less likely to seek treatment for mental health issues
(Source: NIH)
Of Black Women's income is spent on family care - 2X higher than white women
(Source: NIH)
Black women in America have a 3x higher chance of dying in childbirth than white women - regardless of socio-economic status. A myriad of systemic and societal issues have led to this crisis and advocating for Black women’s maternal health is more important than ever.
For many chronic conditions including breast cancer, heart disease and diabetes, Black women have a higher mortality rate, later diagnosis and less access to care. Helping them advocate for their own health and the health of their community is crucial to address this crisis.
Black women are half as likely to seek mental health help than white women. They are also more likely to neglect caring for themselves so they can care for others. This pillar also speaks to multigenerational audiences, with a core topic area focused on peri/ menopause and addressing the fact that Black women begin menopause earlier with more severe symptoms than white women.
Black families are tight knit units. Matriarchs are typically the first point of care prior to a doctor's visit, so supporting them is key to supporting communities. Providing Black women with ways to empower their loved ones to advocate for each other's health, will also help them better advocate for her when she needs them most. Whether it's managing the cost of healthcare, caring for aging parents or building their family's legacy, it truly takes a village.